Comnicate NewsCentre delivers powerful newsroom capabilities to promote your business and to drive traffic to your website. To learn more about each feature/benefit, please click:

Superior Design & Build

When Comnicate Media set out to design NewsCentre, we spoke to the experts. They included media professionals such as journalists, reporters, and publishers, from both the print media and digital publishing areas. We also listened to public relations and corporate affairs experts, and marketing professionals. We studied how business people access information on other companies that they wanted to engage with, what the information should like, and what form of media was preferred. Then we built it. The result is NewsCentre, a modular 'social media newsroom' that incorporates all the features and functionality that any business would need. On this webpage, we discuss these features and benefits.

Company News Releases (In Optimised Format)

News releases should provide a headline, date, summary, and body.  Photos are very help too. But NewsCentre does much more. Each news release or announcement has the ability to embed links to your entire company website and reference documentation and other digital assets. Your readers are able to share your news stories with others via social media and email, helping to spread your news stories and some will go viral. Each release is search engine optimized as well. Press releases uploaded to your newsroom will instantly update your company social media sites all done in one-click. Your newsroom will be the single 'Broadcast Centre' for controlling all your news releases, with tracking. And there is no double handling that might cause an embarrassing media error. NewsCentre is fully optimized for maximum results, with the least amount of effort!

Industry Newsfeeds (Broadcast Industry News)

Businesses that demonstrate leadership in their field do reap greater rewards.  One great way to show leadership is via your newsroom, by displaying 'industry breaking news' on your website. If you are in finance, then show financial news. If you are in technology, then show technology news. NewsCentre provides this capability.  Industry news feeds will bring visitors to your newsroom, who can then subscribe to your RSS feeds and receive your industry news automatically. Industry newsfeeds demonstrate that your company is a leader in your field and will enhance your business credibility.

Social Media Access

NewsCentre provides social media menu buttons to your Facebook, Twitter, LinkedIn, and YouTube sites. This makes it easy for your audiences to find your company social media sites and helps promote your social media assets. Naturally, all NewsCentre news and downloadable information is easily 'shareable' with handy menu buttons, that allow your audiences to spread your company news to their friends and colleagues and into the viral world.

Published & Printed Articles

NewsCentre allows you to display 'published articles' written by others about your company. There is simply no better testimonial then showing what 3rd parties have said or written about your business. Furthermore, journalists are more likely to do a story about your business, if other journalists have written about your business. Showing 'published articles' on your newsroom shows that your company is one to follow.   

Investor Relations & Analyst Section

NewsCentre provides for financial information reporting. If you are a public company, then NewsCentre can provide links to the Stock Exchange site. And NewsCentre can provide information to shareholders such as share price, financial reports, announcements, and other investor documentation that demonstrates solid corporate governance.

Company Background & Fact Sheets

NewsCentre provides a sub-menu for storing authentic and trusted company information that your audiences may seek before engaging your services. This information might include a Company Backgrounder, Fact Sheets, Company History Story, Competitive Positioning Paper, Customer Case Examples and more, depending on your business. The business adage should be 'if you have it flaunt it'.

Management Profiles

Management drives your business and they represent your human face to the outside world. NewsCentre provides management profiles on key executives including their responsibilities, outside leadership roles, and even links to their social media profile. The fact is, the mainstream media and digital publishers seek management profiles to help them authenticate the nature of the business, and to be assured of your business credibility.  NewsCentre is built to be media friendly, to ensure you have the best chance of media exposure whenever the opportunity arises.

Company Collateral Library

NewsCentre makes it easy for your audiences and journalists to access company collateral that they need. NewsCentre has an inbuilt library that stores your Whitepapers, PowerPoint Presentations, Questionnaires, eBooks, Spreadsheets, Graphs, and other corporate material that help promote your business and build trust.

Photos, Logos & Images Repository

NewsCentre provides a repository of key digital images that tell your company story, such as photos/images of your offices, production facilities, products, executives at industry events. NewsCentre provides for easy download of logos, and corporate graphics that sell your company products and services. The NewsCentre repository is easy to use, and shows the size of each digital image so that a journalist or PR person can quickly determine what image to use. The objective here is simple.  A journalist must be able to quickly identify a good photo from your website to enhance the news story, and if not available, the story will run without the photo.  That is a poor result for your business. Naturally, NewsCentre handles digital images in multiple formats including JPEG and GIF and higher resolution EPS.

Video & Audio Podcast Library

NewsCentre can distribute audio and video content, which are both powerful mediums for communication. Audio podcasts are ideal to listen to during ones travelling time. On the other hand, video is the ultimate multi-media to get a complex message across to your audiences. Your business should use both media to maximum effect to convey important messages to you audiences. Video and audio makes it easier to form long-lasting relationships with your audiences because they allow a more personal touch. Comnicate Media will show you how to get you podcast and video communications into operation.

Search Facilities By Subject and Category

It is frustrating to see how many websites are difficult to navigate, causing a visitor to give up searching. One of the golden rules for any website, is that everything must be easy to find. With NewsCentre, all documents, images, video, and audio are indexed by Subject and Category so that they can be easily found and downloaded by your audiences or media journalists. As you increase the amount of news and documentation stored within your newsroom, it is essential that visitors have a search tool to locate what they seek

Search Engine Optimisation (SEO)

There is little point in publishing news announcements if no one can find your website.  Fortunately, NewsCentre is specifically designed for search engine optimization (SEO) and includes special software code and links embedded by our SEO experts.  This drives traffic to your website and newsroom, which brings more visitors, subscribers and followers. NewsCentre operates as a full circle, by driving outbound news traffic that is SEO tuned, this in turn leads to greater inbound visitations and subscribers, working as a continuous loop. This enables you over time to build a progressively larger audience that leads to more visibility of your business and therefore more business opportunities.

Crisis Management Module

Some businesses may require a Crisis Communications facility as part of their newsroom to handle unexpected critical events. Also known as a Dark Site, the Crisis Management Module is 'ready to deploy' whenever a crisis or mishap occurs. It allows the newsroom to communicate those critical and urgent messages as the lead window until the crisis averts and everything returns to normal.

Security, Protection, Control

NewsCentre is designed as the 'central' dispatch point for all authorised news and announcements to the external world. To give you full control of your media distribution, NewsCentre includes comprehensive security features, and inbuilt tracking. With NewsCentre, all operator access to the newsroom can be readily granted or revoked at any time. This is important as staff and roles may change.