Case Studies: Public Relations Companies

CASE STUDIES

PUBLIC RELATIONS COMPANIES

One of the core challenges for the government regardless of whether it be Federal, State or Local is to be able to engage effectively with its clients, the public and the constituents. To this end Comnicate represents an ideal solution offering consistent, easily managed and effective communications with journalists, the public and other key stakeholders.

Public Relations agencies are traditionally key drivers in external communications. However with the dynamic nature of communications, Comnicate deepens the technology skill set for many firms. As a specialist provider of technology solutions to maximize engagements working with Comnicate broadens the portfolio that can be offered as value added services.

Getting the message to different people – different technologies
Online presents a opportunity to deliver the message to a global audience. The challenge however is that there are so many ways to consume content. With Comnicate however the impact of PR can be maximized by allowing consumption of content in the desired form; email, RSS, Twitter, Podcasts. Using a specialist provider for the hosted NewsRoom means, new platforms are identified and supported proactively.

Raison D'etre
Ultimately PR Agencies must justify their existence and with Comnicate’s analytics, accountability is brought to the business. Transparency to readership “clicks” and advanced social media monitoring make it possible to demonstrate the value your firm provides.

Greater Publishing Diversity Drives Activity
Suddenly with a simple but effective method of publishing with a diversity of technologies, PR Agencies have the ability to drive a multitude of initiatives; Podcast, RSS feeds, Twitter and other emerging technologies.