Product Features

Online Monitoring

Conversations in social and online media can have an enormous impact on an organization’s brand, products, image, and more. Being AWARE of this dialogue can address issues in their infancy and create opportunies. 

With Comnicate's online monitoring, public relations professionals, and marketing departments can monitor, analyze and measure the impact of what is being said about an organization, brand, spokesperson or competitor across the web. Comnicate's monitoring tracks millions of mainstream media sources, blogs, social networks and microblogs.

Fine-tune monitoring with search filters
Comnicate's Monitoring lets you filter the online noise by tracking only what matters most to your organization.

• Build customized searches to track keywords related to your organization, industry and competitors and discover how conversations about your organisation stacks up
  
• Isolate geographic, demographic and language parameters to zero in on your specific target audiences
• Monitor competitive organisations to build market intelligence.
  
• Identify frequently discussed topics around your brand – and your competitor's brand – to get a feel for what interests your target audience
  

Address negative publicity by keeping a pulse on consumer complaints
Bloggers and social media petitions can quickly start a firestorm of bad publicity around your brand. Identify the smoke before it becomes a fire with alerts that isolate negative mentions.

• Gauge whether discussions about your brand are positive, negative or neutral and make adjustments to your marketing messages
  
• Respond to consumer complaints online before they make their way into the mainstream media and damage your brand
  
• Offset negative comments with positive announcement on new initiatives
  

Robust reporting capabilities let you customize monitoring data
Analyzing data for actionable insights means building custom reports that answer specific questions about what people or sites are discussing your brand. Data can be exported to customisable charts in a variety of formats, including CSV, graphs and pie charts and share them in PDF format.

• Measure the impact of a blog or social media network on your brand and setting the influence
• Identify media champions to drive your message and optimise allocation of resources.
  
• Demonstrate ROI of a particular campaign by monitoring variation in online activity

Increase internal knowledge and Newsroom content
Comnicate's online monitoring can be filtered and introduced into the Comnicate hosted application via RSS feeds.

• Distribute mentions internally to increase productivity and enable staff to pre-empt unfavourable coverage or take advantage of positive news.
• Increase the positive view of the organisation by providing clippings of media coverage