Engagement Analysis
In developing a diverse audience for news and technology distribution channels there is a need to understand the effectiveness of these distributions channels.
Google Analytics can serve as an excellent albeit sometimes complex method of understanding the nature traffic to the hosted Newsroom.
Multiple Analysis Tools
Comnicate's provides analysis for 3 critical components.
- Email DIstribution: If clients elect to distribute news via email (for instance to journalists) then Comnicate provides bounce, opening rates and forwarding rates in graphical, export and tabular form.
- Secure Groups: Comnicate provides a platform to securely distribute information to registered users, such as staff. These people can favourite, bookmark, rate and comment on any content. Adminstrators can subsequently garner a clear understanding of how users engage with the information.
- Newsroom page views: Understand the volume of traffic to all pages in the hosted NewsRoom so there can be correlation between channels of information and uptake.
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Hosted marketing communications solution for superior engagement with journalists, customers and other stakeholders
